We are a branding agency based in Denver. We help clients creating the verbal and visual identity of their brands.

In a rapid world, we exist to create meaningful designs built around the fundamentals to help shape a brilliant future.

Process

Our process is focused on uncovering the fundamentals and letting them be the foundation of the design process. Our objective is to make work designed to outlast today’s trends and stand relevant in the future. The process is transparent, collaborative, and creative.

1

Insight

Gather all the insights to shape the fundamentals.

2

Strategy

Translating fundamentals into design strategy.

3

Design

Employing the strategy to design the brand personality.

4

Implementation

Bring design to life through print and screen.

Services

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Strategy & Identity

  • Brand Values
  • Brand Positioning
  • Audience Persona
  • Voice & Message
  • Brand Personality
  • Brand Guideline
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Design

  • Visuals
  • Stationary
  • Logo
  • Signs
  • Products
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Web

  • Responsive Development
  • Copywriting

Fundamentals

Our work is built around truly understanding the fundamentals to present people’s ideas and values. We are responsible for creating meaningful designs to help shape a bright future.

Goal

Our goal is to focus on the fundamentals and let them shape a straightforward and creative design process.

Identify the problem? Could we improve rather than add? Could we simplify rather than complicate?

Collaboration

We are on a journey to create meaningful designs and relationships. This journey takes time and collaboration. We would love for you to be part of our journey.

Work with us! ideas@potoo.studio

Work

  • Brand strategy
  • Brand identity
  • Verbal & Visual communication
  • Web
Potoo project
Potoo Project
Potoo project
  • Brand strategy
  • Brand identity
  • Design
  • Web
Jaeger aeration project
Jaeger Aeration project